sflori
10-05-2004, 07:31 AM
Wal-Mart Wine
>
> BENTONVILLE, ARK (AP) -- Some Walmart customers soon will be able to sample a new discount item: Walmart's own brand of wine.
>
> The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto,California, to produce the spirits at an affordable price, in the $2 - $5 range.
>
> While wine connoisseurs may not be too inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
>
> So, here we go:
> The top 12 suggested names for Walmart Wine:
>
> 12. Chateau Traileur Parc
> 11. White Trashfindel
> 10. Big Red Gulp
> 9. Grape Expectations
> 8. Domaine Wal-Mart "Merde du Pays"
> 7. NASCARbernet
> 6. Chef Boyardeaux
> 5. Peanut Noir
> 4. Chateau des Moines
> 3. I Can't Believe It's Not Vinegar!
> 2. World Championship Riesling
>
> And the number 1 name for Wal-Mart Wine ...
>
> 1. Nasti Spumante
>
> The beauty of Wal-Mart wine is that it can be served with white meat (possum) and red meat (squirrel).
> [/b]
>
> BENTONVILLE, ARK (AP) -- Some Walmart customers soon will be able to sample a new discount item: Walmart's own brand of wine.
>
> The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto,California, to produce the spirits at an affordable price, in the $2 - $5 range.
>
> While wine connoisseurs may not be too inclined to throw a bottle of Walmart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
>
> So, here we go:
> The top 12 suggested names for Walmart Wine:
>
> 12. Chateau Traileur Parc
> 11. White Trashfindel
> 10. Big Red Gulp
> 9. Grape Expectations
> 8. Domaine Wal-Mart "Merde du Pays"
> 7. NASCARbernet
> 6. Chef Boyardeaux
> 5. Peanut Noir
> 4. Chateau des Moines
> 3. I Can't Believe It's Not Vinegar!
> 2. World Championship Riesling
>
> And the number 1 name for Wal-Mart Wine ...
>
> 1. Nasti Spumante
>
> The beauty of Wal-Mart wine is that it can be served with white meat (possum) and red meat (squirrel).
> [/b]