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Mercedes-Benz is reviving the Maybach badge for the new S-Class, though it may spread to more vehicles in the Benz lineup.

The brand is planning a Maybach GL SUV according to Motoring.au, which would essentially be an ultra-luxury version of the big seven-seater. The Maybach lineup will be like the brand’s AMG offerings, except instead of going for maximum performance these vehicles will target ultra luxury.

“There is still a good brand image linked to Maybach – so stay tuned to what we plan to do with this brand,” said Mercedes-Benz board member in charge of research and development, Dr Thomas Weber. ”Of course we see the luxurious [SUV] segment has huge growing potential, and the answer then is why not [build a Maybach GL]? The question is how fast and how parallel we can go with production for something like this.”

Read more about the Mercedes GL Maybach at AutoGuide.com.
 
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